Aptsys: We Built the Systems Behind World-Class Brands
Ernest engineered CRM and customer touchpoint systems for IHG and Starwood—bringing more than a decade of experience building world-class brand infrastructure.
He didn’t just observe how world-class brands succeed. He built the technology infrastructure that makes them succeed.
He saw firsthand how IHG, Starwood brands win: they use sophisticated technology systems to create branded customer experiences at every moment.
The Restaurant Problem
Most restaurants compete as commodities. They fight on food and price.
Why? Because they have no technology infrastructure to do anything else.
They have no CRM. No loyalty system. No way to create consistent branded touchpoints.
Meanwhile, world-class hotel brands win because they have sophisticated systems that transform customers into lifetime assets.
The Solution: Three Tools to Build Your Brand
Jade
Your intelligence layer. Captures every transaction. Reveals what drives profit. Optimizes your business. The same CRM analytics infrastructure Ernest built at IHG. Result: You understand your customers. You optimize for profit. You compete on brand, not price.
Crystal
Your branded ordering touchpoint. QR codes. Kiosks. Completely white-labeled with your restaurant’s brand. Customers never see Aptsys. They see YOUR brand at every interaction. The same seamless touchpoint infrastructure that powers world-class hotel experiences. Result: More orders. Higher volume. Customers who choose you for convenience and trust.
Diamond
Your loyalty and CRM system. Personalized experiences. Repeat business. Customer lock-in. The exact infrastructure Ernest engineered at Starwood to create customer lifetime value. Result: Loyal customers who choose you first. Higher spending. Lifetime revenue.
The Model
Aptsys is the invisible technology infrastructure.
Your restaurant is the visible brand.
Customers interact with YOUR brand at every touchpoint.
Aptsys powers it all. You own the relationship.